Why do Rising Sports Stars in SA Need Good Sports Management?

sports management in SA

In recent years, international sporting events have provided significant opportunities for rising South African athletic stars to compete on a global stage. These opportunities have proven that local talent can hold their own in the international arena.

Unfortunately, this newfound success is often cut short by a lack of effective guidance and management, and is therefore not sustainable. It is often the case that once these athletes’ career primes are over, they find it extremely difficult to integrate back into the normality of everyday life.

A lack of financial management knowledge often sees their earnings go to waste, and the cycle of poverty can become difficult to break, had they originally come from difficult social circumstances.

So it’s clear that long term success in the aftermath of a successful sporting career comes down to effective sports management.

Here are 4 reasons why rising sports stars need professional sports management:


1.      Contractual and legal negotiations

Young athletes aren’t likely to be familiar with the contractual and legal element of their careers. They will need the experience and knowledge of a manager familiar with the ins and outs of contractual negotiations, legal jargon, fine print clauses and other important information.

However, a good manager will understand this and make every effort to simply and effectively communicate contractual or legal details with their client. They will also invite their clients to be part of the conversation without isolating them, and will value transparency, professionalism and honesty at all times.

2.      Financial management

There are countless stories of young sports stars who made it big, only to quickly squander their earnings on flashy lifestyles. It’s often the case that a number of these local athletes had come from previously disadvantaged backgrounds, and a lack of financial management knowledge saw them part ways with their earnings as quickly as they received them.

A professional sports manager will place great importance on making sure a young athlete receives sufficient training on how to manage their own finances, especially after the sun sets on their professional careers. A good manager will invest in a financially stable, long-term future for their clients, not just their immediate future.

3.      Sponsorships, partnerships and endorsements

Sponsorships and endorsements are a key part of an upcoming athlete’s professional journey. Partnering with the right brands will play a great role in their career success.

A good sports manager will be able to find suitable and trustworthy partners to work with their clients in order to grow each party’s brand presence. They will discuss which brands align best with their clients to provide optimal value with good returns from both ends.

4.      Holistic life coaching

This is perhaps the most important reason why young athletes need professional sports managers. There is a growing need for a holistic approach to sports management in South Africa.

A professional sports career requires more than just pure talent. Sustainable life skills and holistic life coaching will contribute to an all-round growth personal experience.

A good sports manager understands that this approach needs to incorporate not only sports management, but the impartation of life skills, such as saving for the athlete’s financial future, public speaking, public relations, starting and running a business, dynamic personal growth and professionalism on and off the sports field.

About 256 Management

The 256 Management partners are sport-lovers at heart. Each of the three managing partners played football, cricket, athletics or rugby during their high school and university years, one of whom played provincial and national level.

This love for sports gives 256 Management a competitive edge, because their services come naturally. This combined with their financial, business management and legal qualifications allows the partners to provide each of their clients with services of the highest standard.

Their premium services include drafting and negotiating of contractual agreements, legal negotiations, dispute resolutions, solicitation of sponsorships and investments, holistic workshops and seminars.

Contact 256 Management

Tel: 012 668 1185

Mobile: 084 723 5212

Address: 1450 Morfontaine Street, Copperleaf Estate, Centurion, 0157

Post Categories: Lifestyle News

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